Questions+for+Final+Project

Questions answered by Ariane Chuong: E-marketing coordinator of World Vision

1. How long have you been with the company and what is a typical day like for you? I’ve worked at World Vision on and off in the summer time while I was a student. I’ve been part of the Digital Marketing team as an e-marketing coordinator for about 3.5 years. My typical day consist of running/analyzing income/traffic reports, attending meetings with either internal clients, IT and other project team members, working on all the open projects at hand and administrative duties.

2. What are your primary tasks as an e-marketing coordinator? Broadly speaking, I assist the e-marketing manager in achieving our fundraising revenue goals whether it’s getting children sponsored online, getting donors to purhcase gifts in the online gift catalogue and encouraging youth to raise funds online during their 30 Hour Famine events. I help manage a lot of projects with IT in terms of enhancing our applications. I also work closely with our production team which is a team of web developers in executing a lot of the e-marketing initatives. I work with the e-marketing manager on a lot of initiatives including SEM, SEO, display advertising, email and social media campaigns.

I’m also involved in responding to emergencies. Speicifially if an emergency happens somewhere in the world, I work with our team to make sure we have an “ask” up on the site and ensure we drive traffic to the donation form. I also work with internal clients with their campaigns that have a digital component to them.

3. What are some of your typical day to day challenges, and what long term challenges do you face? Typical day to day challenge really falls around having to manage multiple projects as we our team works to achieve our revenue goals as well as assist marketing clients in achieving theirs. In terms of long term challenges, I would say having to find creative ways in which we can engage Canadians on the web, which is a rapidly evolving medium. For example, a few years ago, social media was not a huge part of our campaigns, now it’s integral.

4. Are there any ways that you feel the organization can improve its processes? Definitely – we could always improve on creating synergies in our campaigns via integration.

5. What computer technologies do you use to embody your role at the job site/workplace? For me personally, I use the usual Microsoft office applciations, Photoshop, Lotus Notes, etc. Our developers work with java, flash, .NET, etc.

6. What are your outlooks on web 2.0, is it a fad or is it a dominant force in the way people experience online interaction? I don’t think it’s a fad. I think it’s the new standard. Gone are the days of sits pushing information out to users, now online users are key content providers.

7. Do you utilize any particular information system? If so, how does it make your job easier? We use multiple information systems at work whether it’s a request system for our team to content management systems for our site to resource librairies from the field. All of these make my job easier from the perspective of being able to search for, view and track things in specific locations.

8. What is your current e-based campaigns? How flexible is World Vision to adopting new technologies? All my campaigns are e-based. But the current one out in the market is our Gift Catalogue campaign. We offer Canadians alternative gift-giving this Christmas, where they can honour a loved one by purchasing meaningful gifts that would benefit children and families in need around the world. The other campaign I’m currently working on is the 30 Hour Famine. We’re looking for ways to improve our donations application in addition to supporting the offline campaign overall. World Vision overall is really open to adopting to new technologies. The pace at which this can happen can sometimes be slower than desirable, but for the most part I belive it’s quite open to adopting to new technologies.

9. What have been the results of your current e-based campaigns? I can only speak in general terms on this, but overall online has been one of the main revenue drivers for World Vision across all campaigns whether it’s child sponsorships, gift catalogue, 30 hour famine, etc.